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Bringing The Pain: Itasha Culture In America

Long time readers will recall that aside from being a car nut I'm an anime fan and so I've long been fascinated by itasha. It's the Japanese term for cars slathered in graphics of anime or video game characters and is basically a contraction of “itai jidosha” - literally “pain car” because of how painfully embarrassing they're viewed as being. Ah, normals, they don't know what they're missing...

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